Founded in 2007 in partnership of marketing professionals with long years’ experience in multinational companies, Purple BP is the first company to introduce interactive experience concept targeting shopping center visitors in Eastern Europe. The concept proved to be successful in both enlarging the catchment areas of retail investments and increasing the targeted traffic, namely families with children.
Shopping centers and similar retail venues are evolving more and more to ‘life centers” from being only shopping destinations. Purple BP provides a wide range of interactive exhibitions, attractions, workshops and licensed shows to its client portfolio of 100+ shopping centers in Europe, UK, GCC and Africa which value ‘the visitors experience’ through interactivity.
We pride ourselves with several achievements over the years:
- Kids Dino Dig™Awarded by International Council of Shopping Centers (ICSC)
- First interactive exhibition for children about Medieval history (Kingdom of Kids)
- Over 100 projects hosted in premium venues in 25 countries
- A client portfolio of top real-estate management groups
- License agreements signed with top children brands: Hotel Transylvania, Paw Patrol, SpongeBob, PJ Masks, Smurfs, Masha and the Bear